With the rise and popularity of social media usage, employers have also joined in and have taken a new approach to use social media to screen job applicants. This approach gives employers the autonomy to find what prospective applicants are doing, thinking, and feeling based solely on their social media platforms.
So why is it that social media is being used as an identifier to move forward in the selection process? Here is why! It all boils down to perception as well as maintaining a positive image while using social media networks. If a company visits your page and sees you consuming alcohol, partying, and using foul language, the chances of you getting hired are probably going to be slim to none.
You could be a great person and have a kind heart; however, because employers are concerned with positive branding and representation, which play a huge factor in the recruiting and selection process, it is imperative to have a positive social media presence. We have all heard stories about celebrities who lost endorsement deals due to making poor decisions while using social media platforms. Hiring managers and recruiters do the same with employees or applicants. The same is true with hiring managers and recruiters.
If the company does not feel you’re a good fit for them or their work culture, they will move on to the next applicant. In essence, look at yourself as a walking brand when applying for jobs and posting comments on social networks. They are searching for the best and only the best.
Here are six tips for using social media in your job search:
- Clean up your Facebook and other social media accounts.
- Delete any negative messages, strong religious beliefs, and questionable images or photos.
- Use social media to your advantage by networking. For example, join a job posting group to connect with fellow job seekers and applicants.
- If you don’t have a LinkedIn profile, consider setting up an account to connect with professionals in your area.
- Post pictures or videos of your knowledge and relevant job skills
- Be mindful of what you’re posting and commenting on while using social media platforms. I encourage you to use the acronym THINK before you post:
T – is it true?
H – is it helpful?
I – is it inspiring?
N – is it necessary?
K – is it kind?
Remember, companies think of you as an investment, so be sure to give them the best deal on the market!
Jasmin Grabowski has a passion for people and serving others. With a background in teaching, she provides her expertise on the Regional team as a College Navigator for Workforce Solutions. She is a graduate of Texas State University where she received her Bachelor of Arts Degree in German. She also obtained her Job Coach certification from University of North Texas Workplace Inclusion and Sustainable Employment Program in 2019. Jasmin recently worked with Summer Earn and Learn Program 2019, initiated by the mayor of Houston to provide summer employment for youth. Her goal is to continue supporting her community by helping adults and students reach their fullest potential.