Pitch Perfect

CorneliusTips for Marketing Yourself

Many people aren’t natural sales professionals, and for that reason, they often say they aren’t interested in sales jobs. Most think of sales as a job where you sell products to individuals, groups or organizations.

What most people have to realize is that at some point or another, we are all in the sales field. To land any job, we each have to be a salesperson for a brief moment.

Think about the interview process. You are speaking to someone and explaining why this organization or company should buy your product (YOU) and what makes your product better than the other products that they will see. You are selling yourself to the employer.

To be successful marketing yourself, you have to develop the perfect “sales pitch.” The perfect pitch is one that expresses who you are, highlights your skills and qualifications and is delivered in a quick and precise manner. If you are looking for employment, be ready to deliver your “perfect pitch” just in case a situation arises where you need to explain who you are in short sentences. That’s all a part of marketing yourself.

Consequently, a critical first step in marketing yourself to employers is conducting a self-analysis. Begin by examining yourself on the following dimensions — interests, abilities, education, experience, personality, desired job environment and personal goals.

Ask yourself certain questions and, most importantly, answer them honestly. Your responses will determine how you really feel about a variety of things and what tools you can use when marketing yourself. The answers will also help you develop your perfect pitch.

1) Am I a team player, and do I work well with others?
2) Do I work well under pressure?
3) Am I outgoing?
4) Am I a leader or a follower?
5) Am I most effective working individually or in a team setting?
6) What are my good traits? What are my bad traits?
7) What are my short-term goals? What are my long-term goals?
8) What are my career goals?

Next, identify your personal strengths and weaknesses by making a list. Take a few days and don’t rush this step. To get the most out of your list, ask those who know you best to assess your strengths and weaknesses and make suggestions on where you need to improve.

Finally, by using these tools, you will be more effective marketing yourself to companies that are looking for what you have to offer. Understand that when it comes to any marketing pitch, the key to success is persistence and determination. Whenever you get a rejection, add that to your toolbox and use it to sharpen your pitch a little more to make it the “Perfect Pitch.”

Cornelius Booker is a senior member of the Regional Navigator team and a graduate of Oklahoma State University where he received his Bachelors in Marketing and later received his M.B.A with a focus on Business Marketing and Management. With his personal experience and passion for the disabled community, Cornelius’ insights are an invaluable asset to the Workforce Solutions organization.

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