You might be scratching your head right now after reading the opening paragraph, possibly thinking that something seems strangely familiar about it. If so, you might have recognized that these are advertising slogans used by Verizon, L’Oreal, and Allstate all strung together.
Why would I do something like that? To prove a point 🙂 I wanted to reinforce the impact that slogans, jingles, and taglines have on us. Sometimes even years after a company stops using a certain advertising slogan, it is still stuck in our memories. Check out this list of influential slogans and see how many of them you remember.
Why does this matter? Because these same techniques could be employed as part of a job search to help make us memorable to individuals that we network with, as well as to potential employers.
How does it work? A tagline can be serious, funny, or anywhere in between; one word, a few words, or a couple of sentences. The most important thing is that this key phrase should reflect your personality and capture what you have to offer – the value and benefits that you would bring to an employer.
What do you do with it? A tagline can be used in many different ways throughout a job search. Some job seekers will add their tagline under the contact information at the top of their resume. Others will use it on networking business cards that remind people of who they are. Many job seekers also use their tagline on their social media profiles – Facebook, Twitter, LinkedIn, and on other sites that can help them stand out and “stay in front” of potential employers 24 hours a day, 7 days a week.
So my advice, or as Nike put it, “Just do it.” Imitate GE, who “Brings good things to life”, and create a tagline that just might bring your job search efforts to life.
Bobi Cook is a Regional Facilitator for Workforce Solutions in the Houston – Galveston area. She currently conducts job skills seminars throughout the 13 county Gulf Coast region utilizing her MBA and over ten cumulative years experience as a professional educator, quality systems manager within the automotive industry, and small business administrator to help job seekers develop and implement successful job search campaigns.