Identifying Added-Value in Your Marketing Tool Kit. I am a classically trained musician. I play all wind instruments with some fluency and can conduct a large orchestra through Shostakovich Symphony Number 5 (my dream…New York Phil, call me!). From my training, I learned that not all classical music is the same. I discovered I enjoyed the Baroque period of music — music that was excessively gilded, ornate, and “flowery.” Simply put, the Baroque period took a simple melody and dressed it up.
Okay, your music lesson is over. The reason I mentioned this musical reference is because in teaching my Cover Letter class recently I found that we became engrossed in a conversation on added-value…or, to complete the reference, taking an otherwise adequate item and making it “Baroque” – in this case, taking a skill or value-item and making it MORE valuable by providing more detail of worth to the employer. Continue reading ‘If it Ain’t Baroque…’
You’ve spent a week getting psyched up to get out there and find that new job. You’ve probably shopped the online job boards, some big local companies, and maybe even the newspaper. So the question is, “Are you doing enough?” Unfortunately, the answer will always be “No,” at least until you land that job. So what can you do now to keep this New Year’s resolution? 
