Identifying Added-Value in Your Marketing Tool Kit. I am a classically trained musician. I play all wind instruments with some fluency and can conduct a large orchestra through Shostakovich Symphony Number 5 (my dream…New York Phil, call me!). From my training, I learned that not all classical music is the same. I discovered I enjoyed the Baroque period of music — music that was excessively gilded, ornate, and “flowery.” Simply put, the Baroque period took a simple melody and dressed it up.
Okay, your music lesson is over. The reason I mentioned this musical reference is because in teaching my Cover Letter class recently I found that we became engrossed in a conversation on added-value…or, to complete the reference, taking an otherwise adequate item and making it “Baroque” – in this case, taking a skill or value-item and making it MORE valuable by providing more detail of worth to the employer. Continue reading ‘If it Ain’t Baroque…’
My ten year anniversary is coming up in February. I am sure you are wondering what that has to do with holiday parties, and so let me clarify. Unlike years past, the Thanksgiving feast brought out a slew of family members this year for some reason. Someone mentioned in conversation my upcoming anniversary only to be followed by the obvious question, “So, are you getting her a new ring?” My eyes bulged out of my head, and so did my wife’s eyes just not for the same reasons. The next words in the conversation were from her saying, “I hope so. I want an antique one.” 
